Swarovski Crystal Innovations And Inspirations - Spring / Summer 2020
The desire to create emotional experiences, to become more emotionally and physically connected, is real and has never been more necessary. Storytelling is a powerful connection tool with the ability to bring people together emotionally the world over.
Swarovski has channeled emotion to tell a story with the Spring/Summer 2020 Innovations & Inspirations. Can you hear it?
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The Excitement of Creativity. In this bold and exciting new era of design, a total rejection of convention has resulted in a fashion landscape filled with an "anything goes" attitude. Spike Flat Backs No Hotfix and Spike Sew-on Stones echo this desire perfectly, with their rebellious attitude and their ability to be mixed and matched in a fantastic fusion of designs.
The Excitement Of Creativity. The Surprise of the Unexpected. Emotional connection is highlighted with the important use of color in design. Electrifying pops of color signify a desire for excitement and interest in both high-end and mainstream designs, regardless of the segment.
The Surprise of the Unexpected. Stunning and surprising, the Swarovski Shimmer line continues to expand with new Light Amethyst and Rose Shimmer being added. Existing Shimmer colors are now available in dozens of new articles.
The Joy of Expression. The desire to be uplifted is a sentiment echoed in the radiant cut and color of the Kaleidoscope Fancy Stone family. It's time to shine, whatever the time.
The Serenity of Being. Echoing the sentiment of serenity with its balanced shape, the Princess Cut Pendant creates a sense of tranquility and calm in this era of overwhelming anxiety. Embracing minimalism and imperfection in the same cut, its gently expressive design embodies a sense of stillness, tapping into the power of our emotional state and offering new sensations to any creation.